Vlue, the Miami-born rideshare app built around drivers and local communities, is accelerating its Florida expansion. What began as a gradual rollout quickly turned into a statewide launch after more than 6,500 drivers signed up before the app even went live.
Service is now available in Miami-Dade, Broward, Palm Beach, Hillsborough, Orange, Lee and Collier counties, covering major hubs like Miami, Tampa, Orlando and Southwest Florida. Each region will get its own local promotions and community programs.
Vlue’s team says this approach reflects its belief that ridesharing shouldn’t be one-size-fits-all — it should adapt to the needs of each community.
“When thousands of drivers raised their hands and said they wanted a platform that treats them fairly, we listened,” says Ron Pereyra, Vlue cofounder and chief revenue officer. “This expansion is powered by driver demand, and we’re committed to bringing safe, affordable and community-centered mobility to every market they serve.”
While some companies are investing in autonomous vehicles, Vlue is maintaining its human values, noting that self-driving cars could put thousands of people out of work and weaken community connections.
“We believe the future of mobility must include and protect people. Drivers are not expendable,” Pereyra says. “Technology should enhance transportation; not eliminate the workers whose livelihoods depend on it.”
Vlue positions itself as a driver-first alternative with a rewards program for both drivers and passengers. As Vlue continues its accelerated rollout, its focus remains on creating a rideshare experience that fits the unique rhythms of Florida communities.
For more information, visit vlue.com.