With its sleek interiors and ideal location in the financial district, the fashionable and upscale EAST Miami has quickly gained popularity with both business and leisure travelers.
The 352-room hotel occupies the top floors of the Brickell City Centre in Miami’s urban core and boasts a hip outdoor pool area, trendy rooftop garden bar, several restaurants, an impressive fitness center and plenty of meeting/event space. Guests even get free breakfast to fuel a day that could include anything from work to shopping to exploring Miami’s eclectic neighborhoods.
The hotel’s harmonious design, making the most of natural light and Feng Shui elements, puts guests at ease the moment they enter.
The sleek, expansive lobby’s Asian-inspired touches give guests their first clue that a unique experience awaits. The Asian influence doesn’t come as a surprise to those who know this is one of Hong Kong-based Swire Hotels resorts.
Guests will find an array of cutting-edge technology, customized guest services and creative bars and restaurants. Quinto La Huella, EAST’s signature restaurant, is an urban reinvention of Parador La Huella, Uruguay’s beachfront restaurant. Here, cuisine shines with Latin American flair cooked in an authentic, open-fire parrilla and wood-fire oven. Nightly specials and the Sunday three-course dinner are a special treat.
EAST’s rooftop destination, Sugar, has become a hotspot with locals and travelers alike. And it’s no wonder this 40th floor venue has become so popular. With a Hong Kong chic meets cool décor, Sugar’s menu boasts Asian-inspired tapas and crafted cocktails. Add to that a killer view – especially at sunset - and what more do you need? Timeout.com sums it up perfectly: “It’s a place that feels more like a secluded, storybook garden than a bar.”
During the day, guests enjoy soaking up the sun, snacking and drinking at the poolside bar and lounge. When it’s time to cool off, a cold plunge pool awaits. Relaxing in the spa and hot tub are other options for relaxation – and those seeking something more energetic can burn off calories in the freestyle lap pool.
Those who want a land-based workout will want to check out BEAST (Body by EAST), the hotel’s 24-hour fitness center equipped with the most up-to-date Technogym equipment.
Miami’s only Asian night brunch can be savored in EAST’s Tea Room, an upscale speakeasy and cocktail lounge. The entrance is hidden behind a black door and the stylish décor makes diners feel like they’ve been transported to Hong Kong. Creative cocktails and live music keep the energy high.
Looking for an inspiring place to catch up on work? Hang out at Domain, a laid back café, lounge and co-working space just off the lobby. In the morning, it’s a good spot to begin your work day as you sip coffee and munch on pastries – and at lunchtime fuel up on sandwiches and salads. Some simply show up here for happy hour to kick back with a cocktail or glass of wine.
Among the rooms are eight suites and 89 (one, two and three-bedroom) residence suites with fully equipped kitchens, laundry and access to the all the hotel’s services and amenities, including free Wi-Fi. Floor-to-ceiling windows offer guests stunning city and Biscayne Bay water views.
Like all Swire Hotels, EAST insists on green initiatives. For example, natural wind is utilized to cool some spaces such as the outdoor pool and deck, there’s a paperless check-in/checkout system and smart pumps regulate water pressure throughout the property. Soaps, body wash, lotions, shampoos and conditioners that guests don’t use are donated to Camillus House, a nonprofit providing humanitarian services to poor and homeless people in the area.
If you’re a shopper, you may never want to leave the Brickell City Centre, known for its mix of premium and contemporary beauty, home decor, jewelry and clothing stores.
But should you want to venture out, South Beach, Wynwood and the Design District are a short Uber ride away.
If you’re searching for a great urban getaway, head to EAST Miami.
EAST Miami is located at 788 Brickell Plaza, Miami. For more information, call 305-712-7000 or visit easthotels.com/en/miami.
