Fort Lauderdale couple Kelly Alvarez Vitale and Randall Vitale knew they were taking a risk in 2009 when they were invited to become co-founders of the Ghost Light Society.
Lisa Kitei, executive director of the Broward Performing Arts Foundation, told them and other potential supporters that young professional programs such as the one she proposed – meant to raise funds for student access to the arts at the Broward Center for the Performing Arts – had failed in other cities. But Kitei’s knowledge and passion for the project persuaded the Vitales to join in.
“At the end of her presentation, we knew we would love to be involved,” Kelly says. “Lisa was well connected in our community and saw the vision for what this program could become. She is the true visionary.”
Their faith was well placed. Now, almost 10 years since the society was formed, it’s thriving, and organizers expect to hit the $1 million fundraising mark soon.
The society aims to recruit those ages 25-45 to the Broward Center to enjoy performances, cocktail receptions and a variety of networking events. Proceeds raised through the society support the arts-in-education program that engages more than 150,000 students annually.
Despite the organization’s success thus far, the array of worthy nonprofit organizations seeking public support these days makes it challenging to garner interest in the society, Kelly says.
“Not everyone supports the arts. That’s why it’s important to choose the leadership carefully to continue to recruit the right type of individual to become involved. Bringing a curriculum-based arts program to the community, especially to students and those who might not necessarily have access to it, can benefit a child.”
Studies show that arts programs in schools improve students’ academic performances, behavior, and physical and psychological health.
“The Broward Center is a world-class center in our backyard,” Kelly says. “Our mission is not only to raise funds so that students can experience the arts but also to have a vibrant arts community that attracts young professionals. The economic impact of a thriving arts community can benefit the entire county.” O
For more information, call 954-468-2681 or email ghostlight@browardcenter.org.