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We were surprised to hear about the existence of the National Candle Association. But even more astounding was the hot news that men bought 79,000 candles each month in 2017. That information, published in a study by ManCandleReviews.com, is based in part on the National Candle Association's findings that men were behind 10 percent of last year's candle sales.
We turned to Don Sloan, founder of ManCandle Reviews.com, for enlightenment on this trend.
"Guys deal with stress all day long on the job, and they enjoy a glass of wine and the smell of a relaxing candle in the evening just as much as a woman does," he explains.
Although men are willing to shell out up to $90 for a candle, they also appreciate them as gifts, Sloan contends. Some favorite scents among male candle fans include citrus, wood smoke, olive leaf, almond, freshly cut fir and white musk.
Need more ideas? Check out Sloan's website, which offers shoppable recommendations from men.
Visit mancandlereviews.com.
