Sisters Beth Aschenbach and Danielle Norcross share a love of fashion, fun and all things Palm Beach.
So, it was a natural fit when they started their blog, Palm Beach Lately, in 2012.
It was a hit – and turned into a local guide that covers everything from fashion to travel to home décor. Now, it has one more claim to fame: It recently partnered with clothing brand Vineyard Vines to create the limited-edition Palm Beach Lately collection of women’s apparel and accessories, which “showcases a slice of iconic Palm Beach style in luxe fabrics, fun silhouettes and a vacation-ready palette,” notes a press release.
Adds Ian Murray, CEO of Vineyard Vines, who co-founded the company with his brother Shep: “We first came to Palm Beach when we were kids and have come back year after year, making our partnership with Palm Beach Lately very fitting.”
The official launch was a star-studded event at The Colony Palm Beach hotel last month.
Visit vineyardvines.com.
