Lisa Solodar
Luxury Automobiles
After 15 years as a Business Manager with BMW in New Jersey, Lisa Solodar made a bold decision: she relocated to Florida after visiting a friend at Braman and falling in love with the Sunshine State.
“That leap led to my transfer to BMW West Palm Beach and my promotion to General Sales Manager,” says Solodar. “Under our leadership, we were the #1 BMW store in the country.”
During that time, she was also the only woman manager to earn BMW’s President’s Award for outstanding achievement — an honor that recognized both her leadership and the dealership’s exceptional performance.
In 2023, Solodar was appointed General Manager of Braman’s Audi store in West Palm Beach, which consistently ranks among the Top 5 Audi dealerships in the nation.
“What truly sets our Audi dealership apart is our commitment to delivering a luxury experience that goes beyond the vehicle itself,” says Solodar. “South Florida is a competitive market, but we focus on building long-term relationships with our clients rather than simply completing transactions.”
She credits her team with creating a personalized, high-touch experience at every stage, from the initial sales process to service and long-term ownership support. “We’ve worked hard to build a culture where every team member understands that the customer experience is our top priority,” she says. “That mindset is what continues to distinguish us in the market.”
Giving back to the South Florida community is another major priority for Solodar and her colleagues at Audi West Palm Beach.
“We’re proud to support organizations that make a meaningful impact locally, particularly those focused on supporting families, children and community development,” she says.
While women still remain underrepresented in senior roles within the automotive industry, Solodar believes impressive progress is underway.
“Over the past several years, we’ve seen a noticeable increase in women entering and thriving in administrative, operational and leadership roles,” she says. “The industry is evolving toward greater collaboration, customer focus and inclusivity — and I expect we’ll continue to see more women step into leadership positions.”
Audi West Palm Beach, 2101 Okeechobee Blvd., West Palm Beach, 561-283-2632, audiwpb.com
Wonder Women Special Advertising Section