Bill Reicherter
Signage
After running his own business–Priority One Signs–for 30 years, Bill Reicherter retired. But retirement was short-lived. In 2024, he purchased Boca Sign Works, a company that has been in business since 2006. The company offers signage for commercial storefronts, national accounts, stadiums and arenas, and custom architectural metal features. Although it has maintained one location through the years, Reicherter plans to expand to more locations throughout South Florida in 2025.
So why get back into business? “Well, No. 1, I can’t stay retired,” Reicherter says. “My mind is too active. But the goal of my business is community. I enjoy hiring people, employing people and families. I enjoy helping families further their lives through giving good jobs and opportunities and getting families involved with us in philanthropy so they can enrich their lives and their kids’ lives. I believe that giving people opportunities to learn a trade or learn a new business and then helping them become successful enough to hopefully open up their own business is something I like to achieve.”
Philanthropy remains a priority for Reicherter as well. Through his foundation, the Reicherter Foundation, he partners with local individuals, nonprofits and other groups on community projects through hands-on work, fundraising and donations. “If you’re lucky enough to be successful in life, you have to give back your success through philanthropy,” Reicherter says. “We get involved in a project to make sure the money we give is actually being used to do what they say it’s going to.”
Reicherter also is working with his daughter Francesca on Inspiring, My Generation, a suicide prevention foundation. His daughter battled mental health, giving him a firsthand glance into Florida’s mental health facilities. The foundation’s goals are to help enhance social work programs to provide better support for those dealing with mental health, change laws to improve support at the state level, and to use funds more effectively.
“Business to me is a vehicle to better our community,” Reicherter says. “It’s not about how do I get rich. It’s about how do I enrich the community through business.”
Boca Sign Works, 1025 Gateway Blvd., Ste. 303-254, Boynton Beach, 561-800-5054, bocasign.com
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