Michael Kieffer, APRN, FNP-BC
Direct Primary Care
Typically, after you see a doctor, a billing claim is submitted to receive payment from an insurance company, making insurance the true decision maker and the patient little more than a transaction. At Prime Care VIP in Boca Raton, that dynamic is reversed so the patient returns to the center of care.
“My focus is on delivering exceptional customer service that happens to provide medical care,” says Michael Kieffer, APRN, FNP-BC and Chief Executive Officer. “We’re changing how things have been done. Our clients aren’t just cared for; they’re catered to.”
Prime Care VIP operates through a modern Direct Primary Care model in which patients pay the practice directly through an affordable monthly subscription. There are no copays, no prior authorizations and no barriers to access. Comprehensive primary and urgent care services are provided in their fully equipped mobile clinic, including house calls when needed.
This patient-first approach ensures high quality, personalized care without delays, offering a healthcare experience that is simple, transparent and stress free. Members receive access to over 1,200 generic medications and more than 100 lab tests at no added cost. App-based scheduling enhances convenience.
“It’s what you imagine medicine should feel like,” says Kieffer. “If it can be done in a conventional medical office, we can do it in our mobile clinics.”
But the mission extends beyond patient care. “We founded this organization to save providers from the current healthcare system. A happy provider means a happy patient,” Kieffer explains. “When clinicians have time to truly connect, patients receive better care.” Every new member begins with a 90-minute visit to establish trust and build a meaningful relationship.
Kieffer, a board-certified family nurse practitioner and former finance professional, launched the practice in January 2023 alongside his wife, Lainey, also a family nurse practitioner, after witnessing how insurance restrictions hindered compassionate care. Now serving Palm Beach, Broward and Orange counties with seven providers, Prime Care VIP is preparing to expand throughout Florida and beyond. They’re actively recruiting physicians and nurse practitioners. “Our goal is to help clinicians fall back in love with medicine, because when providers thrive, so do their patients.”
Location: 14 S.E. 4th St., Ste. 26, Boca Raton, 561-948-2020, primecarevip.com
Specialties: Primary and Urgent Care Services
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