Julia Shore
Travel Agency
“After COVID-19, people truly value meaningful and transformative experiences,” says Julia Shore, President and CEO of Reid Travel. “There’s a renewed desire to travel, explore, and savor every moment, and we’re evolving to meet that demand.”
Shore, originally an independent contractor, transitioned into her leadership role driven by a passion to preserve Reid Travel’s luxury legacy while exploring new frontiers. While the agency has long specialized in high-end cruises, she is embracing a more personalized approach centered around bespoke, small-group travel.
Her focus includes personally escorting small groups of women on immersive journeys to destinations like India, Africa, Croatia, Turkey and Morocco.
“These trips are crafted for active women seeking authentic cultural connections,” Shore explains. “The goal is to create life-changing travel experiences that go beyond just seeing a place — it’s about truly engaging with it.”
In addition to women’s travel, Shore specializes in curating multi-generational and celebration travel, customizing every detail for milestone events like anniversaries and reunions.
“There’s something deeply rewarding about designing trips that bring families together across generations,” she says. “These shared experiences become cherished memories.”
Reid Travel has embraced a virtual model, enabling flexibility and constant availability for clients. With Shore based in Europe and her teammate Samantha Montoya in the United States, they work seamlessly across time zones, providing high-touch service. Independent contractors operate autonomously but benefit from strong support from the team.
Luxury cruises remain central to Reid Travel’s offerings, combining elegance with exploration.
“Cruises provide worry-free luxury, allowing clients to experience multiple destinations with ease,” says Shore. Exclusive perks like onboard credits and private excursions through Signature Travel enhance these journeys.
Shore is also excited about the rise of expedition cruises, which offer clients the chance to explore remote destinations without sacrificing comfort.
“It’s a perfect fit for those who want adventure while maintaining the highest standards of luxury,” she notes.
Reid Travel, 1200 N. Federal Highway, Ste. 200, Boca Raton, 561-271-1774, julia@reidtravel.com, reidtravel.com
Wonder Women Special Advertising Section