Julie Mullen and Elizabeth Kelley Grace
Julie Mullen And Elizabeth Kelley Grace: 12 Years Of PR Prowess
The Buzz Agency founders Julie Mullen and Elizabeth Kelley Grace regularly hear one common sentiment from clients.
“They love our enthusiasm,” says Mullen. “It’s natural for us because we love what we do.”
Just don’t misinterpret their lighthearted natures.
“But marketing is a serious business,” she says, “and we don’t take our responsibilities to their bottom line lightly.”
Based in Palm Beach, Buzz represents regional, national and international clients in aerospace, hospitality, not-for-profit, travel/tourism, real estate and other industries.
“We keep a diversified client base,” says Kelley Grace, “which makes each day different and interesting.”
Despite the pandemic, Buzz has stepped up its game for clients, Mullen says: “We knew our clients needed new ways to stay connected with their constituents, so we dove right in to make use of every digital tool we could.”
For example, Buzz represents the Family Law Section of The Florida Bar. To keep its members abreast of changing judicial proceedings, federal and state relief programs, and medical updates, they worked with the Section to create a live educational series on its Facebook page, facilitating interviews with Circuit Court judges, medical professionals, CPAs and others.
For The Symphonia chamber orchestra, Buzz moderated weekly live interviews with musicians who then played their instruments or shared a video of a favorite concert solo.
“Not surprisingly, this direct engagement with our clients’ audiences has proven invaluable,” she says.
Working together for 12 years (they met when both were involved with the Boca Raton Museum of Art), Mullen and Kelley Grace oversee a skilled team of seven that manages communications initiatives, including press outreach, social/digital media, events and more. The two founders are also intimately involved with client interaction.
“Either Julie or I personally oversee all client activities and are always available to them and to our team,” says Kelley Grace.
Clients especially like interacting with the women at Buzz.
“People tell us how much they love working with an all-female team,” adds Mullen. “We are so proud of the accomplishments of all of our Buzz Bellas!”
The Buzz Agency is located at 101 Bradley Place, Ste. 202, Palm Beach. For more information, call 561-779-2516 or visit thebuzzagency.net.
Wonder Women Advertising Section