The Gaines Effect

Joanna Gaines Teams With Anthropologie For New Collection

Joanna Gaines

Is there anything Joanna Gaines can’t do?

The designer, TV personality, author, publisher, entrepreneur and mother of five just announced that she and husband Chip are starting a television network. On top of all that, the Magnolia co-founder has partnered with chic retailer Anthropologie for an exclusive collaboration of home goods.

“For me, Anthropologie has long been a source of inspiration, so this collaboration felt like a fun and natural pairing,” says Gaines, according to a press release. “I really love the color palette of this collection – from the hues of blush and blue to the ochre and classic combinations of black and white – yet, while each piece may exude its own unique style, the consistency of the subtle, classic details weaved throughout pulls it all together for a wide range of home styles.” 

The globally inspired collection comprises 19 pillows and rugs that meld Anthropologie’s eclectic style with Gaines’ signature aesthetic.

“It also reflects Joanna’s affinity for a ‘gathered approach’ to design, blending different styles in a way that makes any room feel more eclectic and inviting,” adds the press release.

And, considering the items start at $48, you can infuse a touch of Gaines’ impeccable taste into your home décor without breaking the bank. 

Visit anthropologie.com.

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