Diamonds Direct

COVID-19 has changed life as we know it. One thing the pandemic hasn’t changed? Love and how we express it. 

“People still want to show love by presenting their loved one with a stunning piece of jewelry,” says Ayelet Gilady, Vice President of Diamonds Direct in Boca Raton. “This is something that hasn’t stopped. Love is essential.”

Diamonds Direct is a leading direct diamond importer.

Their vertically integrated concept means they cut out the middleman markup and maintain involvement in the entire diamond process. Not only do they offer a richer selection of diamonds than other jewelers, they also offer a magnitude of diamond and gemstone fashion jewelry, wedding bands, pearls and much more. 

“You get a wholesale price with a luxury experience,” says Gilady.

Diamond experts in the 6,500-square-foot showroom give every customer a personalized diamond education. They’ll help you select that right diamond for your needs and budget, without any pressure. The people who work in the store are diamond experts, not salespeople. “We’re not just selling beautiful jewelry,” says Gilady. “We give the customer the right knowledge before making their purchase.” The store will make any creation you have in mind come to life. “Nothing is impossible,” she adds.

Maintenance services like jewelry polishing, cleaning and resizing are free for life, something automatically included with every purchase, without having to buy an extra package plan. Interested in upgrading your engagement ring, diamond pendant or diamond studs? Diamonds Direct’s lifetime upgrade policy allows you to get 110 percent of the original purchase toward your new purchase.

The team at Diamonds Direct is very accommodating to their clients’ schedule. Appointments aren’t necessary for in-store shopping. They’ll also open early and offer curbside pickup and virtual appointments to ensure everyone can shop during these trying times at their comfort level.

Previously, Gilady was an attorney. “I spent every day in court, dealing with tough situations,” she says. Now, she spends her days making dreams come true. “This transition doesn’t feel like I’m working. I’m playing with diamonds all day,” she says. “I get to see love and passion around me every day. What’s better than that?” O

Diamonds Direct is located at 21078 St. Andrews Blvd., Boca Raton. For more information, call 561-414-2091 or visit diamondsdirect.com/boca-raton.