My PR Guru

Elliot Cohen Helps Businesses Capture Attention In Today’s Crowded Marketplace

Elliot Cohen believes many businesses do an excellent job serving their customers. But they often need help in raising awareness, building a positive reputation and generating the excitement necessary for long-term success. 

“A well-designed public relations program can help you capture attention and gain significant traction in today’s crowded marketplace,” says Cohen, an award-winning strategist who leads My PR Guru, LLC in Boca Raton. “It’s not enough to do the right thing – you have to tell others that you’re doing the right thing.”

At My PR Guru, Cohen crafts effective strategies for small and midsize businesses and professional organizations. He works with law firms, developers, medical groups and entrepreneurs. He is also an expert in crisis management.

“We get your message heard through both new and traditional media,” he says. “We combine public relations, social media and video production to inject new life into your brand and your business.” 

A former New Yorker, Cohen has 30 years of media and communications experience in the private and public sectors. He and his wife, Debbie, have been Boca Raton residents for 25 years, with one child in high school and a second in college. Cohen is active in a number of community organizations, including the Greater Boca Raton Chamber of Commerce and the Palm Beach County League of Cities.

Under Cohen’s leadership, My PR Guru has received awards of excellence in writing, community outreach, crisis communication and public information. Cohen also helps condominium and community associations, governments and other organizations communicate with their residents through My Gov Guru.

“Today, there are many tools for building your business, including social media, marketing newsletters and press releases,” says Cohen. “But a good starting point is updating a stale website. Your website is your first impression, so it needs to grab attention with news, photos and fresh content. That’s the key to creating a positive online impression and can be the foundation for a successful PR program.”

My PR Guru, LLC is located at 11419 W. Palmetto Park Road, Boca Raton. For more information, call 561-676-4949 or visit myprguru.com. 

Men At Work Special Advertising Section