Harry Potter: Wizards Unite Comes To Town Center

Calling all Potterheads! Town Center at Boca Raton will feature an amplified Harry Potter: Wizards Unite game play experience with increased rewards and elusive enemies. The augmented reality game is played via a mobile app on your smartphone, very similar to the popular Pokemon Go.

Simon’s 200-plus shopping destinations nationwide will each have multiple sponsored Inns and Fortresses, giving players more XP and more spell energy than any other non-sponsored location in the U.S. In the future, select Simon properties will host real-world events and QR assignments for Harry Potter: Wizards Unite.

“Our properties are committed to creating fun, innovative, real-life experiences for our shoppers, and Harry Potter: Wizards Unite is exactly the type of cutting-edge activation our customers get excited about playing,” said Jeannie Roberts, director of marketing at Town Center at Boca Raton, in a press release. “We believe the elevated gameplay we’re offering as a part of the program will drive traffic and excitement for our properties as well as the brands and retailers at Simon.”

Harry Potter: Wizards Unite is built on the Niantic Real World Platform and was created using the game design and content creation expertise of WB Games San Francisco. As new recruits of the Statute of Secrecy Task Force, players will investigate the chaotic magical activity that is leaking into the Muggle world and work together to solve the mystery of this Calamity. Players will be able to explore their real-world neighborhoods and cities to discover mysterious artifacts, cast spells, and encounter fantastic beasts and iconic characters along the way.

For more information, visit www.harrypotterwizardsunite.com.