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If it's decadent, there's a good chance Dan Schorr will add it to his ice cream. And, no, he doesn't apologize for the calories. After all, indulgence is the whole point of Vice Cream, which he created after being diagnosed with an aggressive form of lymphoma in 2014 and told he had six months to live.
The Boston resident decided he wouldn't just live life he would indulge in it and revel in things that brought him joy, like ice cream.
Schorr, who drove a Good Humor ice cream truck as a college student, decided to use his experience in product marketing to create a rich, luscious ice cream packed with mouthwatering mix-ins. One creation, dubbed Breakfast in Bed, features sweet maple ice cream, sticky bun dough, pecan praline and a touch of cream cheese.
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He was declared cancer-free in 2016 and, with a new lease on life, launched Vice Cream in Boston stores. It was a success, and the brand is now in more than 5,000 stores across the country, including Publix in South Florida.
A portion of sales supports the fight against cancer.
Visit eatvicecream.com.
