Fans of Lionel “Leo” Messi can now get to know the Argentinian soccer legend in a whole new way. “The Messi Experience: A Dream Come True” kicks off its world tour this month in Miami.
The interactive multimedia experience at The Hangar at Regatta Harbour in Miami’s Coconut Grove combines 360-degree projection mapping, 3D visuals, video and artificial intelligence to take visitors through experiential activities from Messi’s childhood to today.
“I am thrilled to be part of this project that allows fans to get closer to my journey on and off the field,” says Messi, who shocked the world when he signed to play with Inter Miami last July.
“Throughout my career, I have always strived to inspire and connect with people through my passion for soccer. This experience will offer a unique opportunity to relive the most memorable moments and feel the emotions shaping my path.”
The immersive journey lets fans go through Messi’s training camp and emulates his training regimen with real-time score updates. While Messi won’t be there, you can still take a virtual selfie with him and engage in conversation using advanced AI.
Miami is the first stop in a 150-city tour around the world that includes Europe, South America and Asia.
“This is not just an event; it is a world tour that will allow Messi fans worldwide to immerse themselves in the extraordinary life and career of this soccer icon,” says Andrés Naftali and David Rosenfeld, co-founders of Primo Entertainment.
Visit themessiexperience.com