Melissa Perlman
Building Brands And Securing Positive Media Coverage
Melissa Perlman, owner of BlueIvy Communications, has secured thousands of news articles and TV segments featuring her clients in media outlets like The Wall Street Journal, The New York Times, USA Today, Associated Press, NBC’s “Today” show, HuffPost, The Palm Beach Post and the Sun Sentinel as well as local NBC, CBS and ABC affiliates.
Perlman started her boutique communications firm nearly a decade ago after working in the Office Depot corporate communications office for seven years. Before that, she honed her writing skills by reporting for local TV, radio and newspapers. Perlman graduated from Brown University with a degree in expository writing.
“I started BlueIvy Communications because I wanted to support small- and medium-sized businesses by building their brand image and securing positive media exposure,” she says. “There is a great deal of pride when seeing yourself or your company in a magazine, newspaper, online or on TV, and I love providing this to my clients. It never gets old for me.”
BlueIvy Communications has clients across all industries, including medical and legal fields, fitness and retail, the nonprofit sector and tech.
The full-service public relations firm employs a team of seasoned writers and professionals who develop newsletters, websites, speeches, case studies and media relations along with social media management, photography and videography.
During the COVID-19 pandemic, BlueIvy pivoted in creative ways to continue getting clients exposure, including booking a dentist client to virtually discuss taking care of common dental issues from home and securing a spot for a chiropractor client to provide tips for creating an ergonomic home office desk.
In addition to working closely with media partners, Perlman has become a go-to source for members of the media looking for experts in a specific field.
“If we can match great people and brands with the media to tell a compelling story, that’s a win-win,” she says.
BlueIvy Communications is located in Delray Beach. For more information, call 561-310-9921 or visit blueivycommunications.com.
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