Ayelet Gilady
Jeweler
Your favorite jeweler, Diamonds Direct in Boca Raton, has some big news. The leading direct diamond importer is opening two new showrooms — one in Aventura in November 2023 and West Palm Beach in spring 2024.
New locations help them achieve their mission of changing how people shop for diamonds in South Florida. Since opening their Boca Raton location in 2020, Diamonds Direct has seen a steady stream of business from the South Florida region. Opening two additional locations is the perfect next step for Diamonds Direct’s expansion.
“We’ve been thrilled with how the Boca community has welcomed us with open arms,” says Ayelet Gilady, Diamonds Direct Vice President, Florida. “It’s an honor to grow our Florida footprint.”
Diamonds Direct can offer lower prices than other jewelry stores because they buy from the original supplier and don’t have middleman markup. They can offer a richer selection of diamonds and shapes that may be harder to find at your local jeweler.
“No matter the price range, we give customers the ability to show their love,” says Gilady. “Nothing shows our love better than a beautiful piece of jewelry.”
Services like jewelry polishing, cleaning, routine maintenance, resizing and appraisal for insurance services are complimentary for life. That’s automatically included with every purchase, without having to buy an extra package.
Diamonds Direct offers an unprecedented lifetime upgrade. Customers can trade in their original engagement diamond, solitaire diamond pendant and diamond stud earrings for a different size, quality or shape. If the customer trades in within 12 months of purchase, they get 100% of their original purchase. If the customer trades in their diamond one year or more after the purchase, the customer gets 110% of the original purchase price toward the new purchase.
Skilled experts in the 6,500-square-foot Boca Raton showroom give every customer a personalized jewelry shopping experience.
Experts will help you select the right diamond for your needs and budget without pressure. That’s because the people who work in the store are diamond experts — not salespeople.
“Our diamond experts aren’t just salespeople,” says Gilady. “They’re here to build lifelong relationships, educate customers and become a trusted jeweler.”
Diamonds Direct, 21078 St. Andrews Blvd., Boca Raton, 561-414-2091, diamondsdirect.com/boca-raton
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