Ayelet Gilady
Jeweler
Holiday shopping season is here. You can never go wrong by gifting loved ones with a piece of jewelry.
Diamonds Direct in Boca Raton can help. They’re a leading direct diamond importer. Their vertically integrated concept means they cut out the middleman markup and are involved in the entire diamond process. Not only do they offer a richer selection of diamonds than other jewelers, they also offer a magnitude of diamond and gemstone fashion jewelry, wedding bands, pearls and more. You can enjoy a wholesale price with a luxury experience. They’re also now part of Signet Jewelers, the world’s largest retailer of diamond jewelry. That’s one reason their pricing is so competitive.
Diamonds Direct hosts an annual Holiday Designer Showcase in November. This three-day weekend event features special designers with extended merchandise in the showroom plus a 20% discount off almost everything within the store. “We’re giving our customers the time they need to make that special purchase, whether its engagement or holiday gifts, with enough time to enjoy a stress-free holiday season,” says Ayelet Gilady, Vice President of Diamonds Direct in Boca Raton.
The store boasts trendy fashion pieces. Trending this season are chain-link pieces, layered necklaces, stackable rings, nontraditional hoops (with pearls or diamonds) and mixed metals. Diamonds Direct can also create a custom piece just for you. “Nothing is impossible,” says Gilady.
Diamond experts in the 6,500-square-foot showroom give every customer a personalized diamond education. They’ll help you select the right diamond for your needs and budget, without any pressure. That’s because the people who work in the store are diamond experts, not salespeople. They give the customer the right knowledge before making their purchase. “Our diamond experts aren’t just salespeople,” says Gilady. “They are here to build lifelong relationships, educate customers and become the trusted Boca jeweler.”
Maintenance services like jewelry polishing, cleaning and resizing are free for life. That’s all automatically included with every purchase, without having to buy an extra package plan. If you’re interested in upgrading your engagement ring, diamond pendant or diamond studs, Diamonds Direct has a lifetime upgrade policy. That allows you to get 110% of the original purchase toward your new purchase.
Diamonds Direct, 21078 St. Andrews Blvd., Boca Raton, 561-414-2091, diamondsdirect.com/boca-raton
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