Durée Ross
Public Relations and Marketing
Business today isn’t what it was 20 years ago. In the last few years, how business is conducted has shifted.
Durée & Company, led by award-winning PR entrepreneur Durée Ross, adapted to these changes, recognizing that what clients want drives their business. The firm has serviced clients in South Florida and around the world since 1999. “Durée & Company reimagines marketing and public relations. We recognize that the established or traditional way of doing things is no longer resonating,” says Ross. “Our jobs — and this industry — are evolving quickly with new rules, expectations and objectives.”
The firm serves the corporate, agency and nonprofit practice areas for local, national and international clients. Clients include well-known names in business, real estate, hospitality, marine, health and wellness, art and culture, nonprofit organizations and legal and professional services. The agency also offers services in emerging industries, largely focusing on cannabis and psychedelics. “We carefully balance the number and type of companies we represent,” says Ross. “For us, this leads to better and more focused relationships where we can implement the right strategy for success.”
Since the agency boasts a diverse set of practice areas, they can be flexible during rough patches in any given industry. “We never put all our eggs into one industry basket,” says Ross. “I’ve found that to be limiting, and quite frankly, not as enjoyable and challenging as working across a variety of industries.
Staying curious is another secret to their success. “Curiosity opens new doors, keeps the mind sharp and presents new opportunities that keep the business fresh,” says Ross. “We’re proud to welcome so many new clients — many of which were companies in emerging markets — to our roster and impact their business.”
Strategy is behind all their work. “No matter the industry or scope of work, we’re purposeful in our intent and take a proactive approach for every project we take on. We don’t wait for the news to happen; we look for opportunities to tell our clients’ stories. We understand that clients don’t often have the bandwidth to navigate their communication needs and lean on us to find solutions for them.”
Durée & Company, 10620 Griffin Road, Ste. 208, Fort Lauderdale, 954-723-9350, dureeandcompany.com
Wonder Women Special Advertising Section