Durée Ross
Durée Ross Continues To Impact Communities And The PR Industry
Durée Ross loves new challenges that keep her award-winning firm on the cutting edge of public relations and marketing.
“Public relations continues to evolve,” says Ross, president of Durée & Company, Inc. “Our client toolkit includes social media, eblasts and blogs to establish thought leadership, as well as traditional media relations and special events. But, regardless of the tactics, we focus on developing a clear strategy to achieve our clients’ goals, such as raising awareness of a new real estate development, creating buzz for a great restaurant or increasing the donor base for a nonprofit.”
Ross has been immersed in public relations since she was an intern as a teenager. Since launching her company at the age of 24 in 1999, she has built a talented team that “works hard and plays hard,” she says. “We’re passionate about PR, and the results speak for themselves.”
Last year, Bulldog Reporter, a national publication, honored Ross with its PR Professional Who Makes a Difference bronze award for her commitment to volunteering and mentoring the next generation of PR professionals. Her firm was also invited to join the Counselors Academy, the Public Relations Society of America’s first Professional Interest Section.
Durée & Company also received the 2018 Outstanding Small Corporation Award from the Association of Fundraising Professionals, Broward–Fort Lauderdale chapter, for its philanthropic activities.
“Giving back to the community is part of our DNA,” Ross says.
As for new challenges, the South Florida firm recently opened a full-time office in Aspen, Colorado.
“It’s a natural fit for us, as many of our South Florida clients have business interests in Colorado,” Ross says. “Our expanded office gives us the opportunity to serve them in both destinations.”
Durée & Company’s expanding Colorado client base includes the growing CBD business – a new vertical for the firm – as well as real estate, nonprofit and lifestyle clients.
As she says, “I love new challenges that stretch our team, as we always strive to make a difference for our clients.”
Durée & Company, Inc. is located at 10620 Griffin Road, Ste. 208, Fort Lauderdale. For more information, call 954-723-9350 or visit dureeandcompany.com.
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