Johanna Fox
Quilting, Sewing And Knitting Make A Comeback
At StitchCraft, colorful bolts of fabric and soft yarn await customers who want a creative outlet or to learn an everlasting hobby.
Now celebrating 10 years in business, owner Johanna Fox says the quilting and sewing store was an instant hit in the community.
“We started with fabric and sewing machines, and we added fun sewing classes, knitting classes and hand embroidery classes for small portable projects that you can bring with you anywhere,” she says. “My personal passion for the next decade is for everybody to have some kind of creative hobby.”
Fox started in retail on the West Coast and settled in Boca Raton 31 years ago to raise her family. She said StitchCraft lets her celebrate joyous occasions with her customers.
“People come in on maternity leave or when they have a grandchild and want to knit a blanket or sweater for them,” Fox says. “I love talking to customers. I built the store with an environment of being welcoming and encouraging, and I want people of all levels to come to the store and be successful.”
Popular projects include baby items, like hats, quilts and blankets; T-shirt quilts; shawls; and throws.
“Shawls are really spectacular and the kind of thing we bring into the air conditioning in Florida to throw on,” Fox says.
She hand-selects the store’s high-quality fabrics and yarn in all colors and patterns while staying on top of new trends in the industry. She is continually adding classes, many of which she teaches herself.
“It’s very social, and people often get together to create for charitable causes, like knitting hats for babies in the intensive care unit or quilts for returning veterans,” Fox says. “I have countless stories of how customers have benefited from having a creative outlet. It’s fun to see somebody finish a project from start to finish and be successful.”
StitchCraft is located in the Shops at University Park, 141 N.W. 20th St., Ste. D2, Boca Raton. For more information, call 561-447-4147 or visit stitchcraft.com.
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