Jarred Elmar
Real Estate Investment & Development
The Geneva Group is a Deerfield Beach real estate investment and development firm specializing in acquiring and managing commercial properties such as industrial complexes, apartment buildings and retail centers. They bring in high-net-worth investors who want to diversify and desire a better return than funds. “They want to invest in real estate but don’t necessarily have time to find deals or know how to operate or manage a commercial property,” says Jarred Elmar, managing partner.
Geneva aims to deliver investment opportunities that provide strong and stable returns while generating long-term capital appreciation. They comb the market, searching for overlooked value-add opportunities and force appreciation into every project in a relatively short time. “So much creativity and strategy go into buying a building and pushing value into it,” says Elmar. “Good or bad markets, I love the game.”
Oftentimes, potential investors don’t know where to begin when it comes to commercial real estate. That’s why Elmar prides himself on communication, transparency and education. “My goal is that they know what they’re investing in and what will make a project successful,” says Elmar, who also hosted a financial program on WSBR radio. “We want them to understand why we’re excited about a project. We look at over 100 deals monthly to find four to five a year to purchase.”
Hailing from humble beginnings, Elmar was raised in a studio apartment in Hollywood, Fla. He struggled with ADHD and didn’t graduate college. Today, he’s a self-educated entrepreneur without financial backing or previous experience. “It’s rare in this industry to be a first-generation commercial real estate developer without initial backing or family business to lean on in the beginning.”
For years, he’s focused on philanthropy and charitable giving. “Donating 80% of my net worth, and at the same time, living on the 20% — the way I want to live. It’s my ultimate objective in life,” he says. “Once you decide to have a family, it’s your responsibility to be a good parent, so no pats on the back for that. That is your duty. True legacy is serving beyond your family. Why else are we all here?”
The Geneva Group, 2150 S.W. 10th St., Ste. B, Deerfield Beach, 561-394-3800, genevagp.com
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