Jarred Elmar
Real Estate Investment & Development
The Geneva Group, headquartered in Deerfield Beach, stands out as a premier player in commercial real estate acquisitions and investments. Specializing in distressed and mismanaged industrial warehouses, multifamily apartment complexes and retail shopping centers in Florida and Atlanta, it prides itself in being turnaround specialists.
At the helm is Jarred Elmar, whose journey from humble beginnings to building this remarkable company with an exceptional team is a testament to his determination and hustle. With a staff of 11, The Geneva Group manages every aspect of the process in-house, setting it apart as the go-to real estate investment company. In fact, The Geneva Group is named the third-best small company to work for in South Florida by the South Florida Business Journal.
What distinguishes it further is its knack for uncovering opportunities through unconventional means. It employs grassroots prospecting techniques, reaching out directly to property owners via marketing, cold calling and monthly letter campaigns. By targeting individuals who have owned properties for decades and are ready to sell, The Geneva Group capitalizes on the seller’s motivation, securing deals that competitors may never see.
The Geneva Group raises money on each individual project, offering accredited investors the opportunity to participate in the cash flow, tax benefits and appreciation of the asset.
Elmar is passionate about his profession. “I love the deal,” he says. “Whether it’s a good market or bad market doesn’t change my love for the industry. I love the chess game of how to purchase, manage efficiently, force appreciation into the property and the selling process.”
Beyond business success, Elmar is driven by a commitment to philanthropy, a value embodied by his grandfather. The man who raised him in a studio apartment instilled his philanthropic ways.
“He raised me on an army pension and Social Security benefits,” Elmar says. “But he consistently gave to charities when he had every excuse not to do so. It resonated with me. It’s the responsibility of humanity to help others. It’s an obligation to pay it forward.”
In Q1 2025, Elmar’s debut book “Built From Nothing” will hit the shelves, offering insights into his challenging upbringing and the real estate war stories and strategies. It’s a raw, unfiltered account that illuminates his journey from adversity to accomplishment.
The Geneva Group, 2150 S.W. 10th St., Ste. B, Deerfield Beach, 954-617-8110, genevagp.com
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