Merissa Alcalay
Turf Landscaper
Synthetic Turf is personal to Merissa Alcalay, a New Jersey native who resides in Delray Beach with her husband, three children and two dogs. Her family wanted a low-maintenance, pet-friendly, aesthetically pleasing alternative to the standard grass lawn.
Immediately, she was blown away by how transformational her backyard looked. Not only is it functional and beautiful, but her children could now run and play without worry of chemicals and pesticides.
Her supportive husband jokingly started referring to her as “The Turf Girl” — and thus, Turf Girl was born.
Given that landscaping is a male-dominated industry, Turf Girl’s emphasis is on ‘female empowerment.’ There are very few women-owned, women-operated businesses like this one.
“We have a different approach to marketing. Quality craftsmanship is equally as important as customer service,” Alcalay says. “We arrive at the clients’ property wearing tennis skirts, pink Turf Girl shirts and large-brimmed hats — it’s all about presentation.” The pink Turf Girl trucks that you may see around South Florida add a touch of femininity.
Turf Girl is proud to be a premier full-service synthetic turf design and installation company. Alcalay has worked hard to cultivate strong relationships with contractors in the same high-end space and considers the brand an outdoor concierge.
Turf Girl services everything from standard turf lawns, pool decks, putting greens, driveways, custom ivy walls and rooftops.
The company has transformed properties such as The Boca Raton, Kips Bay Decorator Show House of Palm Beach and a menagerie of shopping centers, schools and dog parks (among others). Having completed more than 800 projects since inception, the company’s service area spans from Miami to north of Jupiter, with a traveling crew that’ll go anywhere in the country. Turf Girl recently launched their own synthetic turf line.
“If you would have told me five years ago this is where I’d be today, I’m not sure I’d believe you,” Alcalay explains. “I was a stay-at-home mom and now a successful business owner. It’s never too late.”
Turf Girl, 7800 Congress Ave., Ste. 206, Boca Raton, 561-400-3983, turfgirl.net
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