Tracy Tilson
Tilson April 2018 Womens Profile
TilsonPR Strategically Helps Build Successful Businesses One Pitch At A Time
Tracy Tilson, president of TilsonPR, knows one thing for sure: Enthusiasm is contagious. In fact, she bottles and stockpiles it to fuel her team of passionate public relations professionals – it’s her not-so-secret weapon.
TilsonPR leverages that enthusiasm to build buzz for its clients’ products and services through a strategic mix of public relations, branding, social media, promotions and events.
The vibe is palpable at TilsonPR, and clients feel the team’s unbridled energy from the moment they call. Pouring their passion into their work, the Tilson Team becomes a seamless extension of its clients’ marketing teams.
“It starts with creating relationships and understanding our clients’ business and then always going the extra mile,” Tilson says.
The formula works. The agency’s diverse clientele of local businesses and big national brands, many of which the firm has served for decades, are devotees because TilsonPR effectively defines client’s specific target market and gets messaging out accordingly – nationally, regionally or locally.
“We create concepts, work with national media and seek out potential partnerships,” Tilson says. “We introduce companies and form alliances. Our mantra is always, ‘What else can we do?’”
Tilson taps into her personal energy by unplugging from the noise of the world – the media, social media and the constant demands of everyday life. It’s within her quiet space that she tunes into her creativity, harnessing it to craft well-developed strategies for her clients.
With an emphasis on gratitude, Tilson believes in the power of appreciation, and the firm has an internal program sending personalized thank you notes each week to clients, media and people who have made a difference.
“I know the benefits that thanking people brings – not only to the recipient but to the giver,” she says.
All of this has translated into a burst of professional growth. Tilson has opened a satellite office in New England to nurture valued and new clients and will move this spring into a refurbished one-room schoolhouse, circa 1888.
“Even after all of these years, what excites me are the possibilities of each day – creating strategies, forming partnerships, pitching the media and working with new and existing clients,” Tilson says. “Every day, there’s an opportunity for growth.”
TilsonPR is located at 1001 Yamato Road, Ste. 300, Boca Raton. For more information, call 561-998-1995 or visit tilsonpr.com.
Wonder Women Special Advertising Section